Song: ME
Produced by : Ali Ismael @alimakeitknock
Dir: Nimi Hendrix @nimihendrix with Secret Society Motion Pictures
Choreography: Shakiyla Brown @energygoddess01
Courtesy of Jo Jo Records
Inspired by French Montana’s ‘Unforgettable’, Cig 40 strictly
positioned his new release ‘ME’ as a dance track, brand new territory
for the rapper. Produced by Ali Make It Knock, the track is undoubtedly
infectious, with euphoric synths, afrobeat-inspired drums, fused with
dancehall and an incredibly catchy and melodic vocal performance,
focusing more on the track’s vibe than lyrical content.
Born and raised in New York, Cig 40 is no stranger to the city’s
hip-hop scene. Releasing a handful of singles, an EP and a full mixtape
over the past few years, his latest single ‘EXES’ was received
particularly well, receiving airplay from the likes of Hot
97.1 and Power 105.1. With a new single and EP on the horizon and
inspired by the likes of Jay‑Z, Biggie Smalls and 50 Cent, Cig 40’s
unique take on hip-hop combines ‘old principles with a raw edginess and
authenticity’.